Fairy Tail Analysis Essay Example | Topics and Well Written Essays - 750 words

Fairy Tail Analysis - Essay Example And yet, according to author Anna Altmann, other women are not given a chance to mature into responsible adults who can handle their problems, and constantly have to rely on a male character for their survival. In fact, there is an argument that, for a very long time, fairy tales have focused much attention on patriarchal domination and female submission to the man (Altmann 23). In this case study of stepmother in â€Å"Snow White† and the witch in the â€Å"Beauty and the Beast† women are drawn as having cruel and wicked attitudes. . In the male dominated world, it is unfortunate that women could not afford the ability to unite and fight their common enemy – man. This domination tarnishes what it is to be a woman and severely limits not only the ability to be perceived as a heroine, but also the ability to have a positive and meaningful place in society. According to Jerome Griswold in his work on â€Å"Beauty and the Beast,† women have an incredibly wick ed character (15). This attribute can be seen in the beginning of his work when he states that, among the three daughters, the youngest happens to be the most beautiful among them all. This fact makes the two sisters develop hatred for their sister just because of her unwarranted supposedly appealing looks. The two sisters end up being devalued due to their looks, and as a result, scheme to destroy their more beautiful sister. Griswold describes these two sisters as egoistic individuals who have no hope of a better future free of grudges (39). Furthermore, despite the good nature of Beauty, it does not change the fact that her sisters hate her. Later on in the plot, the theme of women being evil is brought out more vividly. The two sisters scheme to destroy the well-nurtured relationship between Beauty and the Beast. It is amazing how they make Beauty remain at home longer than the stipulated one week agreed upon by the Beast and Beauty. Griswold notes that the sisters are very disg usted with the thought of supposed marriage between their sister and the Beast (56). The most astounding thing is how blood sisters would go to the extent of being jealous of someone in the same family! A more flamboyant picture of women being evil is created when punishment is administered to the wicked sisters. As the story wraps up, the two sisters are turned into statues and are to remain so until they confess all the harms they have caused to the family. This is in juxtaposition to their younger sister, Beauty, who is composed and forgiving and does not desire material benefits, a remarkable display of maturity that is rewarded with a happy life with her Beast. â€Å"Snow White† is yet another fairy tale that brings out the wicked nature of women in the general public via her relationship with her stepmother. Stone argues that despite the wishes of Snow White’s mother to have a beautiful daughter- with white teeth resembling snow, dark hair like the ebony and red lips, her step mother, the queen, is riddled with envy (57). The evil and wicked nature of the queen clouds her thinking and renders her unable to think of anything but ways to destroy Snow White so the wicked queen can, once again, be the fairest in the land. The conclusion of the story has the stepmother attending Snow White’s wedding to the prince. Here, even the pure Snow White might be perceived as cruel for condemning the wicked queen dance to her death in red hot iron shoes. In conclusion, Maria Tatar

Stress Effects and Ways to Reduce Stress Essay Example | Topics and Well Written Essays - 1250 words

Stress Effects and Ways to Reduce Stress - Essay Example However, there are number of causes of stress. Like emotional stress, physical stress, environmental stresses, energetic and health stress. Physical stress occurs due to over physical work/activity and it is very common in adults. Most importantly, physical stress effects regularly on many body joints changes and will create pain in your later life. Stress can affect you in the two ways; long term and short term. Long term stress is much worst than short term; Moreover; long term stress is more dangerous because it creates regular changes in your body in many ways. In general term, there are there broad sectors of stress effects. From the medical point of view, the physiological stress if activate in your brain, it will triggers the pituitary gland and sympathetic nervous system as a result of its activation - it creates regular changes in your adrenal gland which raises your heart rates. Furthermore, human liver produces energy throughout the stress situation and in the process, the patient can suffer stomach pain, constipation and so forth. The physiological stress raises your heart beats up to 71 to 90 beats in a minute to 200 per minute. Yes, Stress effects emotiona... In general term, there are there broad sectors of stress effects. 1) Physiological Effects From the medical point of view, the physiological stress if activate in your brain, it will triggers the pituitary gland and sympathetic nervous system as a result of its activation - it creates regular changes in your adrenal gland which raises your heart rates. Furthermore, human liver produces energy throughout the stress situation and in the process, the patient can suffer stomach pain, constipation and so forth. The physiological stress raises your heart beats up to 71 to 90 beats in a minute to 200 per minute. Emotional Effects Yes, Stress effects emotionally as well and if it affects emotionally, it can create sound changes in your brain function. As a result of its activation, it adversely affects your mental capabilities, - your logical thinking becomes illogical, and you become anxious for no reason. However, it can be minor or major, major stress could lead you to a suicide. Besides this, it alters your behavioral patterns suddenly in these feelings; you become very sensitive and can be very irritating. You could enter into an argument with others for no reason; whatsoever, you can suddenly starting fighting with others at work. It may turn your mind on pessimistic thinking on all aspects, by and large behavioral changes adversely affect decision making powers either at work or at home concerns. Also, you could become gloomy and it makes you less tolerant. Physical Effects Physical effects includes frequent headaches, back ache and other muscle pain, sleep difficulties and exhaustion, cramp in the neck and shoulders, appetite and weight changes, anxiety, feelings of being helpless and hopelessness, fatigue, memory and concentration problems however

Redbull Marketing Communications Essay Example for Free

Redbull Marketing Communications Essay Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog â€Å"Sonic Chatter† to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s traditional cause marketing for nonprofit. Furthermore, Clarisonic wanted to increase awareness of their brand and products, as well as increase awareness of their Facebook page. Another objective, which was the most direct objective, was to raise money for â€Å"Look Good†¦Feel Better. † Attaching their name to this cause also allowed them to increase sales for their specialized products like Pink Clarisonic, which also benefits the â€Å"Look Good†¦Feel Better† charity. Clarisonic also aimed at marketing beyond their typical target audience of women in their late 20s-50s. Some limitations that were faced was that it was only a two month project and although it attracted a lot of views, interactions, and new Facebook fans, they would have to constantly engage the new fans that were outside their target market, who may not be interested in their actual products being sold. Partnering with â€Å"Look Good†¦Feel Better† was a perfect fit for this campaign because both companies focused on transmitting a message of empowerment. Redbull: On October 14, 2012 the world witnessed a breathtaking experiment; Red Bull Stratos. It took viewers to the edge of space and it was all organized by a private organization, Red Bull. The Red Bull Stratos mission was a record breaking event, one which saw Felix Baumgartner free fall from more than 23 miles above the earth, breaking a free falling world record while becoming the biggest digital live event on record. It reignited a yearning for the extreme, and created a distinct association with what was Extreme and Redbull. The objectives of Redbull marketers was to reach a lot of people, to excite them, give them something to talk about and look forward to and then to directly relate this â€Å"coolness† to drinking their product. They wanted to break world records, not only in the actual freefalling aspect but the hype around the event. This hype could then be translated hopefully in an increase of brand awareness and in turn, an in crease in sales for Redbull. Clarisonic: Clarisonic targeted current consumers of their product by advertising about the campaign on their blog, which users of their product read, as well as non users by making the campaign goal not just relevant for women or those that are in their 20s, 30s. The campaign therefore targeted a much broader audience, those that frequent charity events and support a good cause, not simply women in the beauty care sector. By making their campaign about much more than a physical beauty care product but something that benefits the greater cause, they were able to target men and women of all ages who support cancer organizations and link this support of a good cause with their brand. Redbull: The audience that was targeted in the Redbull campaign was extreme sport enthusiasts as well as the entire world that would also be excited to watch a world record breaking event. The target audience was broad and expanded past extreme sport enthusiasts which most of Redbulls marketing targets. Clarisonic: Clarisonic campaign was extremely ethical as it raises awareness of a certain cancer fund, donates money to the fund, and through these actions is able to also increase awareness of their brand and better their image. Had most of this money not gone to a cancer organization, and just gone to supporting the brand, perhaps it would be less ethical. Redbull: One could argue that the risk involved in this campaign was too much to be considered an ethical campaign for Redbull. Yes, it attracted a lot of new consumers and created record-breaking brand awareness but it was at the risk of being at the cost of a human life, which is unethical. Clarisonic: They were extremely successful in one of their main objectives, which was to raise money for the Look Good†¦Feel Better cancer organization seeing as they raised $1 million dollars and increased awareness of this great organization. â€Å"Likes† as well as interaction on their Facebook page continued to grow even after the two month campaign and n 2010 alone, their selling of their â€Å"Hope† Mia skincare brush more than doubled compared the previous year. Clearly no one can know for sure if it was directly because of the â€Å"like† campaign but it is safe to say that the increased awareness did contribute to an increase in sales of Clarisonic products. The like campaigne increased Clarisonics fan page by 80 percent. Redbull: Without a doubt Redbull achieved its objectives of showi ng the world something that has never done before and reemphasizing their brand motto â€Å" Redbull gives you wings. This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all brand presences in the digital world. These represent engaged consumers that could possibly one day turn into paying consumers of RedBull. Most campaigns, much like Clarisonic are dominated mostly by likes or â€Å"neutral commentary† yet Red Bull Stratos had unmatched positivity and meaningful interaction from people around the world; more specifically 820,000 pieces of extremely positive content was created in regards to Redbull Stratos. 50,000 distinct links were shared about Red Bull Stratos. More than 8 million concurrent live streams of the Redbull Stratus jump on YouTube was had which was the largest in Youtube’s history. This kind of huge reach transcends RedBull Stratos and reaches Red Bull branding in almost ever single comment or interaction, which till this campaign and to this extent was unheard of. According to Vocus, sales of Redbull increased by 55% in the first few months following the campaign so already here we can see that not only did this boost brand awareness and image, it had a direct impact on offline consumer behavior. Clarisonic was always tied to cancer awareness funds in the past, their product line, Pink Clarisonic previously donated some proceeds to the Feel good, look better fund so this new â€Å"like† campaign wasn’t a trigger of some outside market force, it was more an expansion of what was already underway internally in their brand image and concept of empowerment. Furthermore Breast Cancer awareness month was also somewhat of a trigger to tie their brand with this month awareness. Clarisonic competitors are low priced beauty products such as Olay Pro X which did not stray from their traditional marketing ways despite the success of Clarisonics like campaign. Personally, I would make this marketing communication campaign longer than two months, allowing the attention that Clarisonic was receiving to be exploited further. I would also allow fans that mentioned Clarisonic on twitter to receive small samples of new products Clarisonic has, thereby engaging target consumers with the actual product at hand. Timing of this campaign was definetly in Clarisonics Favor. Breast cancer awareness month is a time where many want to donate themselves to the cause and this like campaign allowed them to do so effortlessly and without their own money, simply their participation in a brand they may not have been aware of. Connecting themselves with Breast Cancer Awareness month also lends greatly to a better image for Clarisonic. Twitter did not participate greatly in this campaign other than to advertise for the campaign on facebook. Salespeople were not utilized in this champagne either which also could have further helped promote their products as well as their like digital campaign. Redbull: Redbull was always tagged with an idea of extreme sports, they sponsored athletes, had their own extreme sport web episodes, and could be found at most sporting events. Therefore, the fact that this was the company that decided to do something so extreme and create so much digital hype around this event was definetly no surprise considering past records of RedBull. It was not triggered by stunts pulled by their competitors. The Redbull Stratos was able to reach millions more than their usual marketing antics. I would not recommend a thing to the Redbull Stratos campaign, I think everything they did digitally to boost this campaign was genius. The message was simple; Redbull gives you wings and with a record-breaking free fall, they proved this. Millions will always associate the feeling of â€Å"cool† and â€Å"extreme† with drinking RedBull, and that in my opinion, can only be done by indirect selling of their drinks. No commercial or online campaign could create such brand association by simply telling consumers how cool their drink is.

Significance of Departmental Accounting

Significance of Departmental Accounting This report has done on wide research of financial accounting. This report has five parts. First part includes departmental accounting and its significance. Second part shows a calculation for a given question. Third part includes four fundamental accounting concepts such as going concern, matching concept, prudence and consistency with examples. Forth part includes users and uses of financial accounting and statements. Finally fifth part shows a significance of local community for businesses and corporate social governance, how it began and its importance. 1.0 Departmental Accounts Departmental accounts may be stated as a procedure of book-keeping and accounting, the reason of which is to find how much profit (or loss) is made by each section or department of a business. In this context the term department means an income making department, as dealing outcomes will not be obtained for non-revenue making department for example maintenance, trading or management, etc. (Pendlebury Groves, 2004). If an enterprise comprise of five independent activities, or is divided into five departments, for carrying on separate functions, its management is generally involved in finding out the working outcomes of each department to ascertain their relative efficiencies. This can be made likely only if departmental accounts are prepared. Departmental accounts are of great help and assistance to the managements as information for commanding the enterprise more intelligently and effectively, since thereby all kinds of waste either of material or of cash are readily detected; furthermore attention is drawn to inadequacies or inefficiencies in the working of departments or units into which the enterprise may be divided (Pendlebury Groves, 2004). Significance of Departmental Accounts Preparation of Departmental accounts is helpful to the business in the following respects: Easy to comparing the performance of each departments Departmental accounts enable the businesses to compare the performance of one department with another department. It also helps an organisation to rank departments using their earning values. The overall profit on sales, namely RM 490,000 on a turnover of RM 2,730,000 is probably quite satisfactory; yet in the absence of departmental accounting the loss incurred by Department C and D would not be revealed. Easy to evaluate departmental growth Departmental accounting helps an organisation to evaluate each departmental growth separately on the basis of trading results over period of time. An endeavour may be made to push up the sales of the department which is earning maximum profit. To explain it further here is an illustration: The above table shows an individual product growth of ABC organisation for three years. Product D is a continuous loss making product whereas other products such as profit for product C is continuously decreasing over a period of time. Using departmental accounting for this organisation became easier for management to evaluate the performance of these products. Decision making Departmental accounting makes it simplier for management to make conclusions if they are having more than one product, they can actually forecast the future performance of a product. Most of the time decision includes some questions such as whether a product is profitable or not, if the product is not profitable whether they should continue to produce that product or just eliminate it, what would be consequences of eliminating a product. Here is a further interpretation using illustration 2. Management can actually decide whether they should continue to produce these five products based on their growth over a period of time. Let say product D as this product is continuously making loss since 2009, it became easier for management to decide whether they should produce product D or they should eliminate this product. Furthermore they can rank the product based on their profits. For example Product B is the most profitable product. Easy to prepare departmental budget Departmental budgeting assists an organisation to prepare budgets for each department. A budget ensures that an organisation can pay for costs for all products and dont have risk of going into debt to keep business running. To construct a complete budget, an enterprise must understand how to set aside finances for each department and understand how each department works simultaneously to make up the full-scale plan. ABC organisation can actually evaluate whether they can afford these departments or not. If we compare Department B and Department C, then B is a profitable department whereas C is loss making department. Now the management have to decide whether they can afford expenses for Department C in next year or not because they are not sure whether it can generate profit or not in next. 3.0 Four Fundamental Accounting Concepts 3.1 Going Concern Concept The going concern concept assumes that business will persist with its business activities in the foreseeable future; thus the accountant will not suppose that there is a desire to cut back on business operations or an intention to liquidate. The significance of this concept is that items should be valued not at their break-up value but at their net book value, based on the estimation of the cost of the depreciation provision. Without this assumption, preparation of the balance sheet would be much more difficult (Pizzey, 2001). Examples of going concern concept The RM 2.6 billion inventory for Sara Ltd in 2012 is reported at the cost originally paid to purchase the inventory. This is a reasonable figure because, in the normal course of business, Sara Ltd can expect to sell the inventory for this amount, plus some profit. But if it were assumed that Sara Ltd would go out of business tomorrow, the inventory would suddenly be worth a lot less. The going concern concept allows the accountant to record assets at what they are worth to a company in normal use rather than what they would sell for in a liquidation sale (Pizzey, 2001). Another example is fixed assets, we show fixed asset at cost less depreciation to rather their current value in the second-hand market, because they are held by the firm not for immediate resale, but to be used by the business until their working life is over. This is clearly an assumption on which the balance sheet is based (Pizzey, 2001). Before the accounts are certified as showing a true and fair view, the auditor must be satisfied that the company is a going concern and that it will continue to function successful in the future (Pizzey, 2001). This the profit measurement calculation is insulated from fluctuations in the value of fixed assets, and the spread of the capital cost of an asset over the years of its useful life, by depreciation, is supported by this principle (Pizzey, 2001). 3.2 Matching concept This is sometimes called the accruals principle. Its purpose is to match effort to accomplishment by setting the cost of resources used up by a certain activity against the revenue or benefits received from that activity. When a profit statement is compiled, the cost of the goods sold should be set against the revenue from the sale of those goods, even though cash has not yet been received. Expense and revenue must be matched up so that they concern the same goods and time period, if a true profit is to be computed. Costs concerning a future period must be carried forward as a prepayment and charged in that period, and not charged in the current profit and loss account. Expenses of the current period not yet entered in the books must be estimated and inserted accruals (Pizzey, 2001). Example of matching concept Jason pays rent for his guest house of 1000 RM per year, in a lump sum at the end of the year. If he did not use the accruals concept, accounts would show zero rent expenses for the first eleven months of operation and then a heavy rent expense at the end of the 12th month. In order to show more realistic and accurate monthly profit and loss accounts, he should accrue the sum of RM 1000/12 and then adjust for any differences at the end of the year. 3.3 Prudence Concept The prudence concept is often referred to as the conservatism concept. The preparation of accounts requires judgements to be made about the future and because of the uncertainties associated with this a prudent or cautious approach is required profit determination. Under this concept all expected losses should be taken into account immediately they are known about, whereas expected gains are not recognised until actually realized. An example of the widespread use of the prudence concept is closing stock valuation. The normal rules is that closing stock should be valued at cost but if the market value of the stock falls below cost then the market value should be used. This is the lower of cost or net realizable value that is generally applied to stock valuations (Pendlebury Groves, 2004). The prudence concept is clearly useful in terms of preventing over-optimistic calculations of profit to be reported. Overstatement of profit might lead excessive dividend payments being made or to incorrect investment decision being taken. However, the concept of prudence should not be taken to excess because the understatement of profit which would result might be just as misleading as overstatement and might discourage investment unnecessarily (Pendlebury Groves, 2004). 3.4 Consistency Concept In accounting there are often several acceptable ways of determining asset values and the proportion of the cost of assets that should be borne by each accounting period. The consistency concept requires there to be consistency if treatment of like items within each accounting period and from one period to the next. In other words once one of the generally accepted methods is chosen then the method should usually be used consistently from year to year (Pendlebury Groves, 2004). However, if there are compelling and justifiable reasons for changing the method of valuing a particular item. E.g. closing stock, then this is permitted under the consistency concept, but the impact of the change on current year profit and the impact the change would have had on accounts of the previous year should be reported to provide comparability (Pendlebury Groves, 2004). 4.0 Users and Uses of financial statements and accounting information There are different kinds of users of financial statements. The users of financial statements may be inside or outside the business. They use financial statements for a large variety of business purposes and their ability to understand and analyse financial statements helps them to succeed in the business world. 4.1 Classification of Users of Financial accounting Information The five users of financial statements are classified and explained as follows: Investors Investors are concerned about risk and return in relation to their investments. They require information to decide whether they should continue to invest in a business. They also need to be able to assess whether a business will be able to pay dividends, and to measure the overall performance of the business management (Riley, 2012). Customers Customers require information about the ability of the business to survive and prosper. As customers of the companys products, they have a long-term interest in the companys range of products and services. They may even be dependent on the business for certain products or services (Riley, 2012). Employees Employees are seeking security of employment and a return for the work they do. Employees would therefore be looking for indications that the company is doing well enough to continue to trade into the future and is doing well enough to continue to employ them and is able to meet the salary and wages bill each month. If there is any profit or performance related component to the remuneration they will also be interested in the company performance and how close it is to triggering the bonus payments (Riley, 2012). Government There are many government agencies and departments that are interested in accounting information. For example, the IRCE needs information on business profitability in order to levy and collect Corporation Tax. For example: Various regulatory agencies (e.g. the Competition Commission and the Environment Agency) need information to support decisions about takeovers and grants (Riley, 2012). Bankers The banks are a common source of short term funds for an organisation, and the place where cash is deposited as it is received. If the bank gives loan to the company then they will be interested in the ability of the company to pay its interest and the loan amount back on the due dates. How profitable the company is and how good it is being managed will be important areas they will look at. In the case of small businesses this will revolve around the faith they have in the owner/manager (Riley, 2012). 4.2 Classification of uses of financial accounting information Accounting provides companies with various pieces of information regarding business operations. It is often conducted by a companys internal accounting department and reviewed by a public accounting firm. Small businesses often have significantly less financial information recorded during the accounting process. However, business owners often review this financial information to determine how well their business is operating. Accounting information can also provide insight on growing or expanding current business operations (Vitez, 2012). Performance Management A common use of accounting information is measuring the performance of various business operations. While financial statements are the classic accounting information tool used to assess business operations, business owners may conduct a more thorough analysis of this information when reviewing business operations. Financial ratios use the accounting information reported on financial statements and break it down into leading indicators. These indicators can be compared to other companies in the business environment or an industry standard. This helps business owners understand how well their companies operate compared to other established businesses (Vitez, 2012). Create Budgets Business owners often use accounting information to create budgets for their companies. Historical financial accounting information provides business owners with a detailed analysis of how their companies have spent money on certain business functions. Business owners often take this accounting information and develop future budgets to ensure they have a financial road map for their businesses. These budgets can also be adjusted based on current accounting information to ensure a business owner does not restrict spending on critical economic resources (Vitez, 2012). Business Decisions Accounting information is commonly used to make business decisions. Decisions may include expanding current operations, using different economic resources, purchasing new equipment or facilities, estimating future sales or reviewing new business opportunities. Accounting information usually provides business owners information about the cost of various resources or business operations. These costs can be compared to the potential income of new opportunities during the financial analysis process. This process helps business owners understand how current business operations will be affected when expanding or growing their businesses. Opportunities with low income potential and high costs are often rejected by business owners (Vitez, 2012). Investment Decisions External business stakeholders often use accounting information to make investment decisions. Banks, lenders, venture capitalists or private investors often review a companys accounting information to review its financial health and operational profitability. This provides information about whether or not a small business is a wise investment decision. Many small businesses need external financing to start up or grow. The inability to provide outside lenders or investors with accounting information can severely limit financing opportunities for a small business (Vitez, 2012). 5.0 Why community is important for an organisation A local community is a group of interacting people sharing an environment. In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness (Post, Lawrence, Weber, 1999). Business activity occurs within a community, and it is important that the community is considered in major business decisions. Businesses face community in different roles such as they could be potential employees and customers who can help the organisation be successfully. Without the community there would be no business. Community can influence business in different manners such as (Post, Lawrence, Weber, 1999) Customers as a community Community can decrease demand for an organisations product because customers are also a part of community. If businesses affect community in a negative manner such as providing low quality product, harming environment by pollution and so on, then customers as a part of community will start reducing their demand for that particular businesses product. If demand for their product will decrease then the company would be making a serious loss and without making profit, an organisation cannot survive (Taylorr, 2010). Employees as a community Employees are also a part of community and they also have a power to influence an organisation. If an organisation does not play a good role in community, then employees can actually strike or stop working in that organisation. Labour strike is a serious problem for an organisation because it can reduce the production. Reduction in production can also be a loss making situation for an organisation (Taylorr, 2010). Investors as a community Investors also play a role as a community for an organisation. By having a bad image in community, it stops investors to invest in particular businesses because investors are concern with their return on investments. If an organisation has a bad image on community, chances are high for decrease in stock value of an enterprise, which will effect investors decision of investing in a particular organisation (Taylorr, 2010). There are many other reasons which create a value of a local community for an organisation while making decisions. The best idea for survival of an entity is to have a good relationship with local community. 5.1 Corporate Social Responsibility Corporate social responsibility means that a corporation should be held accountable for any of its actions that affect people, their communities, and their environment; it implies that negative business impacts on people and society should be acknowledged and corrected if at all possible. It may require a company to forgo some profits if its social impacts are seriously harmful to some of its stakeholders or if its funds can be used to promote a positive social good (Post, Lawrence, Weber, 1999). 5.1.1 How corporate social responsibility began In the United States, the idea of corporate social responsibility appeared around the turn of the twentieth century. Corporation at that time came under attack for being too big, too powerful, and guilty of antisocial and anticompetitive practices. Critics tried to curb corporate power through antitrust laws, banking regulations, and consumer-protection laws. Faced with this kind of social protest, a few farsighted business executives advised corporations to use their power and influence voluntarily for broad social purposes rather than for profit alone. Some of the wealthier businesses leaders for example steelmaker Andrew Carnegie became great philanthropists who gave much of their wealth to educational and charitable institutions. Other like, automaker Henry Ford, developed paternalistic programs to support the recreational and health needs of their employees. The point to emphasize is that these business leaders believed that business had a responsibility to social that went beyond or worked in parallel with their efforts to make profits (Post, Lawrence, Weber, 1999). As a result of these early ideas about businesss expanded role in society, two broad principles emerged which are: The Charity Principle and The Stewardship Principle. These principles have shaped business thinking about social responsibility during the twentieth century and are the foundation stones for the modern ideas of corporate social responsibility (Post, Lawrence, Weber, 1999). 5.1.2 Importance of Social Governance in businesses An easy way to build its brand, reputation and public profile Being socially responsible creates goodwill and a positive image for an organisation. Trust and a good reputation are some of companys most valuable assets. In fact, without these, one wouldnt even have a business. One can nurture these important assets by being socially responsible (Taylorr, 2010). It is however, crucial that an organisation devise the right socially responsible program for their business. When used properly, it will open up a myriad of new relationships and opportunities. Not only will an association success grow, but so will companys culture. It will become a culture which an entity, its staff and the wider community genuinely believe in (Taylorr, 2010). It attracts and retains staff Socially responsible companies report increased employee commitment, performance and job satisfaction. By attracting, retaining and engaging staff, doing well for others reduces an organisations recruitment costs and improves work productivity (Taylorr, 2010). It attracts more customers Branding business as socially responsible differentiates it from competitors. The Body Shop and Westpac are companies who have used this to their advantage. Developing innovative products that are environmentally or socially responsible add values and gives people a good reason to buy from that organisation (Taylorr, 2010). It attracts more investors Investors and financiers are attracted to companies who are socially responsible. These decision-makers know this reflects good management and a positive reputation. Businesses should not underestimate this influence; it can be just as important as a companys financial performance. In fact, it may be the deciding factor in choosing to support company (Taylorr, 2010). It encourages professional and personal growth Employee can develop their leadership and project management skills through a well-designed corporate social responsibility program. This may be as simple as team building exercises, encouraging employees to form relationships with people they would not normally meet (Taylorr, 2010). It helps to cut business costs Environmental initiatives such as recycling and conserving energy increase in-house efficiency and cut costs. Introducing a corporate social responsibility program gives an organisation a good reason to examine and improve on its spending (Taylorr, 2010). 6.0 Conclusion After conducting this report we have learn that departmental accounting is compulsory for an organisation with more than one department because it make business activities more effective. Another thing we have learn is it very important for a survival in a local community to perform corporate social responsibilities, without doing right for community its hard for an organisation to survive in long term. Furthermore we have learnt that it is compulsory for businesses to apply fundamental concepts while preparing financial statements.

Vonneguts Slaughterhouse-Five as an Antiwar Novel :: Slaughterhouse-Five Essays

Vonnegut's Slaughterhouse-Five as an Antiwar Novel War can affect and inspire people to many degrees. Kurt Vonnegut was inspired by war to write Slaughterhouse-Five, which is a unique book referred to sometimes as a science fiction or semi-autobiographical novel. But, if facts are inferred in the novel, like the similarity of Vonnegut to Billy Pilgrim, facts about other characters (specifically the Tralfamadorians), and the themes and structure of the novel, another way of viewing ;this book can be seen that is as an anti war piece of writing. In fact, Vonnegut demonstrates his own antiwar sentiments throughout the novel. This novel's main character, Billy Pilgrim is like Vonnegut in many ways. Kurt Vonnegut is an American novelist from Indianapolis, Indiana, born in 1922. A very important part of Vonnegut's life was when he served in WWII, and was a prisoner of war (POW) in Dresden, Germany. During that time he experienced the firebombing of Dresden, which affected him greatly. This event had around 135,000 causalities, which is about twice the number killed in Hiroshima by the atomic bomb (1969 Kurt Vonnegut's Slaughterhouse-Five). Many claim that his involvement in the war is what made him write Slaughterhouse-Five. When Vonnegut created Billy Pilgrim, he made Billy subject to the experience of war. In fact, Billy experiences it almost exactly the same as Vonnegut himself had, including the experiences of being a POW and in the firebombing of Dresden. But in Billy's case, Vonnegut writes it with a particular point of view, which is against war. For example, when Vonnegut writes of the ways Billy views things, especially in the war, he makes Billy's view "slanted, which makes the reader perceive the war as

Andy Goldsworthy Essay -- British Artist Art

Andy Goldsworthy Where does art-making begin and end? Andy Goldsworthy, a 40-year-old British artist who uses nature as a partner, raises this question with his works of amazing art; some of them are temporary, some meant to last. Goldsworthy creates works of extraordinary beauty using natural materials, stones, wood, water, which then disintegrate naturally or are deliberately dismantled. Andy Goldsworthy, a non-traditional sculptor, was born in Cheshire, England in 1956 and raised in Yorkshire. Currently, Goldsworthy resides at Penpont, Dumfriesshire, Scotland. While attending Harrogate High School, as a teenager, photographer and sculptor, he worked as a hired hand on farms outside Leeds, England. It was then that he began to explore the patterns of nature by arranging its building blocks in unexpected ways. These farm experiences provided him with direct encounters and knowledge related to working the land. After high school, Goldsworthy attended Bradford College of Art. Later, at Preston College in Lancaster, England, Goldsworthy took additional courses in fine art and began to develop his own style. Soon, the outdoors became his studio and he discovered he was happier living on a farm than in a college studio. His view of nature opposes altering the land. Goldsworthy says, "I have become aware of how nature is in a state of change and how that change is the key to understanding. I want my art to be sensitive and alert to changes in material, season and weather. Often I can only follow a train of thought while a particular weather condition persists. When a change comes, the idea must alter or it will, and often does, fail. I am sometimes left stranded by a change in the weather with half-understood feelings tha... ...itchie proclaims that "Goldsworthy, whose self-professed ambition is to utilize nature's inherent energy, succeeds in making its forces visible." There are many ways to understand the work of Andy Goldsworthy and contemporary ecological art. Synopsis of print, Goldsworthy's piece "Kaede" leaves around a hole, yellow to reds, afternoon, overcast, going dark, 14 November 1987. Is a very bright piece. There are many colored leaves around a hole. This piece reminds me of a sun burst. It has such bright colors. It is a wonderful piece. Bibliography http://www.museum.cornell.edu/HFJ/currex/goldworthy.html http://www.kidscastle.si.edu/channels/arts/facts/artsfact9.html http://www.sculpture.org.uk/biograph/goldswor.html http://www.santafe.edu/~shaliz/reviews/goldworthy~collaboration/ Bourdon, D (1993). Andy Goldsworthy at Lelong. Art in America, p. 121.

Dickinson’s poem: “Because I could not stop for Death”

Emily Dickinson’s poem Because I could not stop for Death is her personal take on the mystical relationship between life and death. She addresses death from a somewhat cynical and very unique point of view, using metaphor and symbolic imagery to relay her main point, which is that eternity exists here on earth. To get to this point she contrasts the relationship between eternity and the present, and she poeticizes her personal assumptions pertaining to the afterlife. In the first two lines of her poem, she personifies death as a tall dark and civil man, whose flattering kindness causes her to be swept away.This is most apparently enforced through lines 6-8 when Dickenson says, And I had put away/ My labor and my leisure too/ For His Civility- (Dickenson, 6-8). Here it is easily identified to the reader that Dickenson feels no threat from death and she is even slightly honored to be in his company. The irony of this statement proposes that death is possibly a casual and antiqua ted part of life, and not as vile or harsh as some of the many methods through which we go about achieving it. A major motif used in the poem is the aspect of time.The contrast between the temporary and haste-full rush of the present with the open-ended nature of eternity is the main focus of the work, and the force that drives it. It can be seen throughout the poem in multiple ways. This contrasted relationship between the present and eternity is first initiated with the opening line, Because I could not stop for Death-/He kindly stopped for me- (Dickenson, 1&2). This motif is further used when Dickenson refers to immortality being in the carriage with her, and then when she says, We slowly drove- He knew no haste (Dickenson, 5).Death’s inclination to drive the carriage slowly is most likely due to the idea that time has no meaning in the hereafter. Time on earth is measured by the sun, but this time frame does not apply to death, nor to Dickenson anymore now that she is dea d. Her recognition of this fact is another pinnacle point of contrast between the present and eternity. She even acknowledges this value of the sun to signify time when she says, We passed the Setting Sun- / Or rather- He passed Us- (Dickenson, 12 & 13).Once she passes the sun, and the sun passes her, their relationship no longer has a bearing on her existence. From this moment on in the poem, all of Dickinson’s verses represent her personal assumption of the afterlife, and these lines attempt to find meaning in the unknown. As Dickinson settles into the reality of her own death, she uses phrases like Dews drew quivering and chill- (Dickenson, 14), and terms like Gossamer and Tulle referring to the thickness of her clothing, to point out that it is very cold where she is going and she failed to prepare for the trip.This is a very ironic notion considering that one main premise of this poem is that death is unexpected and waits for no one’s schedule to be clear. Dickins on then likens her soon to be grave to that of a house, which she says looks like the swelling of the ground (Dickinson, 18). Before she comes to her final realization, Dickinson makes her very last comparison to time and eternity when she says, Since then – ‘tis Centuries – and yet / Feels shorter than the Day (Dickenson, 20 & 21).Here she identifies that she no longer has the same concept of time, as when she was living. This corresponds with her last two lines and her realization that all along immortality had been right beside her. She realizes this through recognizing that the horses heads were facing eternity. I took this as another way of saying time is ever-changing and moving forward and like the children she sees playing, and all of the other surroundings, we are among this endless stream as well.In sum, Dickinson’s poem Because I could not stop for Death, becomes a critique on the way most view life. Few are given the possibility to know the exa ct moment of their death. Dickenson acknowledges this fact and turns it into a very mystical about entrance into the afterlife. With no more than 24 lines she tells a very saying tale, and where most stories begin with one living and then dying, her begins with her death and ends with her finding the truth behind immortality. This poem is a fable for the living.