Case study Essay Example | Topics and Well Written Essays - 500 words - 25

Case study - Essay Example Based on sales, each identified product or service is defined by its purchasers. Since there diverse and ever changing nature of products available in the market, the corporation makes supplies to different consumers specifically identified by the purchases made. Across demarcated market regions, some products will sell more than others, although the entire customer base is constituted by all market segments. The second variable is that of broadcasting. The corporation understands that not every market segment requires broadcasting products or services, and as such different customers view broadcasting from various perspectives, thereby constituting variant tastes and preferences. In this regard, Meredith evaluates its broadcasting options prior to the needs of different customers. The third variable relates to regional and social diversity. Different physical regions and social differences create the need for identifiable markets to these factors. In all the three variables, data mining techniques are highly employed to aid the segmentation process (Havaldar, 2010). The target marketing strategy employed by the Meredith Corporation is direct marketing. This involves addressing specific customer needs as they arise. The corporation embraced customer diversity and dynamism in its business. This makes it prioritize its customers’ needs, tastes and preferences. Customers interact directly with the corporation through the corporation’s websites. Through the same websites, their expectations on product development and improvement are collected and used for customer satisfaction purposes. Meredith has developed variety of products for the diverse customer base and market share that it enjoys. Building strong relationships with the right customer guarantees any business enterprise that its operations and performance over rivals are competent enough (Havaldar, 2010). For Meredith