What does Volkswagens CSR(corporate social responsibility) history say Essay

What does Volkswagens CSR(corporate social responsibility) history say about the company as a brand and what does the future hold for Europes leading car manufa - Essay Example ides the private sector the company successfully operates of the sector of commercial vehicle, selling spans pick ups, busses and heavy trucks (Volkswagen, 2007). The main market of VW is naturally Europe but its brands successfully operate on the international market as well. Thus, company’s second largest market is China, where Volkswagen Group China can be called the Second largest Joint venture automaker. VW AG occupies a large part of the automaker industry and in 2006 is was reported to have a 9,7  % share of the passenger car market in the world, having sold 5.734 million cars compared with the 5.243 million in 2005 (Volkswagen, 2007). It estimated by the researchers that 19.9  % of cars, i.e. every fifth car, purchased in Western Europe, were produced by VW AG. Company shows good financial activities, having increased its group sales from 95.3 billion Euros in 2005 to 104.9 billion in 2006 (Volkswagen, 2007). As stated in the company profile the primary goal of the Company is to â€Å"offer attractive, safe and environmentally sound vehicles which are competitive on an increasingly tough market and which set world standards in their respective classes† (Volkswagen, 2007). In this paper I’ll try to present the company profile. I’ll recall the main historic facts about the company; describe its market policy and corporate social responsibility strategy. The issue of CSR is quite new and acquired its importance not as long as 30 years ago. First, corporate social reduced only to financial reimbursement of the company to its shareholders. However, soon it became apparently not enough and corporate responsibility developed a wider range of policies and actions. Nowadays, there are quite many definitions of CSR. We will mention those, which are most popular. Keith Davis definition related corporate social responsibility to company’s â€Å"decisions and actions taken for reasons at least partially beyond the firm’s direct economic or technical